One of the reasons a customer enters a retail store is the impressive signage, which attracted their attention. Retail signage composed of a logo and other design elements convey information and represent the philosophy and personality of a company. This leaves a positive impact on your engagement with the consumers. To improve brand awareness using your signage, here are some elements to note.
Brand consistency
Using a common font, colour, style and logo can help make a retail store more recognisable in different locations. The use of similar content can create uniformity, improving the consistency of the brand’s appearance.
Eye-catching visuals
Along with other marketing strategies, retail signage can be used to create a lasting brand impression and enhance the consumer’s shopping experience. It can influence the perception of buyers about the product and motivate them to purchase it. Having an eye-catching visual display can keep your customers engaged with your content, increasing company sales and boosting brand loyalty.
Sign placement
Selecting a display location for your signage is easy if you have ample marketing data. Aside from considering locations with high foot traffic, try to look closely at the demographics as well. Make sure the placement of your signage is accessible to your target audience.
Professional assistance
To develop your outdoor retail signage, work with a sign printing company who can translate your business logo, colours and fonts into a design that will meet your requirements. Ensure that the signage can be seen from a distance and withstand climatic conditions.
Our creative team at Jaysigns, design, print and install high-quality retail signage, van signage, banners, pop-up stands and safety signs. Located in Bristol, we are equipped with the latest technology, industry expertise and knowledge that can meet your advertising needs. For a cost-effective sign solution, send us a message at sales@jaysigns.com or call us on 0117 963 88 11.
